Our Approach
How We Build Brands in Canada
A four-step model that turns world-class products into Canadian retail successes.
Import
Sourcing world-class food brands from international suppliers and bringing them into the Canadian market with full regulatory and logistics support.
We handle the complexity of international food sourcing so you don't have to. From identifying promising European brands to navigating CFIA regulatory requirements, our import team manages the entire process - customs clearance, bilingual labelling compliance, duty optimization, and quality assurance.
With nearly six decades of importing experience, we've built relationships with freight forwarders, customs brokers, and regulatory specialists that ensure your products clear Canadian borders smoothly and arrive shelf-ready.
What we do
Regulatory Compliance
CFIA labelling, bilingual packaging, allergen declarations, and Nutrition Facts table conversion - all handled before products reach Canadian soil.
Customs & Logistics
Established relationships with freight forwarders and customs brokers for efficient clearance and competitive shipping rates.
Brand Evaluation
Market analysis to identify which products and SKUs have the strongest potential in Canadian retail channels.
Quality Assurance
Temperature-controlled shipping, shelf-life management, and product integrity checks at every stage of the import chain.
48+
Brands Imported
58 years
Import Experience
15+
Countries Sourced
100%
CFIA Compliance
Thinking about the Canadian market?
We help European food brands navigate the complexities of entering Canada - from regulatory compliance to retail strategy.
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Nationwide distribution network reaching every major Canadian retail channel - grocery, specialty, club, and independent grocers.
Our distribution network reaches every major Canadian retail channel - from the Big 5 national chains to independent specialty grocers. We operate a centrally located distribution centre in Vaughan, Ontario, with temperature-controlled warehousing and efficient logistics that serve retailers from coast to coast.
Distribution is more than moving boxes. We manage inventory planning, order fulfillment, demand forecasting, and retailer-specific logistics requirements. Each major chain has its own EDI systems, delivery windows, and compliance standards - we handle all of it.
What we do
National Coverage
Distribution relationships with Loblaws, Sobeys, Metro, Walmart, Costco, and hundreds of independent retailers across all provinces.
Warehousing
Temperature-controlled storage in our Vaughan, ON facility with inventory management systems that prevent stockouts and minimize waste.
Order Fulfillment
EDI-integrated ordering, retailer-compliant shipping, and delivery window management for every major Canadian banner.
Demand Planning
Data-driven forecasting that aligns inventory levels with seasonal patterns, promotional lifts, and organic growth trajectories.
5,000+
Retail Locations
10
Provinces Served
99%
On-Time Delivery
48hr
Avg. Fulfillment
Need national distribution?
Whether you're launching in Canada or expanding beyond your current region, our distribution infrastructure is ready.
Explore PartnershipExecute
On-the-ground retail execution: shelf placement, merchandising, in-store sampling, and category management built on long-term retailer relationships.
Getting listed is only half the battle - winning on the shelf is where brands are built. Our retail execution team works directly with store-level category managers to secure optimal shelf placement, build eye-catching displays, and run in-store sampling programs that drive trial and conversion.
We know that a brand's success in Canadian retail depends on what happens after the product arrives at the store. That's why we invest in on-the-ground execution: planogram compliance, seasonal merchandising, cross-promotion strategies, and continuous category management.
What we do
Shelf Management
Planogram development, shelf placement negotiation, and ongoing compliance monitoring to maximize product visibility.
In-Store Sampling
Coordinated sampling programs across retail banners that let consumers experience products firsthand - the most effective trial driver in food retail.
Merchandising
Seasonal displays, end-cap features, and cross-category merchandising that capture impulse purchases and drive basket size.
Category Management
Data-backed category reviews with retail buyers to demonstrate your brand's contribution to category growth and margin improvement.
200+
Sampling Events / Year
25+
Years Avg. Team Experience
35%
Avg. Trial-to-Repeat Rate
4x
Seasonal Velocity Lift
Need stronger retail execution?
Our team knows every aisle, every buyer, and every seasonal window in Canadian retail. Let us put that expertise to work for your brand.
Talk to Our TeamGrow Demand
Marketing programs, sampling, trade marketing, and analytics that turn shelf presence into sustained brand growth across Canadian shoppers.
Building sustained demand requires more than occasional promotions. We develop integrated marketing programs that combine trade marketing, digital campaigns, social media content, and analytics to turn shelf presence into brand loyalty.
Our marketing team works alongside brand partners to create programs tailored to the Canadian market - from bilingual campaign assets to retailer-specific promotional calendars. We track performance at the SKU level and continuously optimize to maximize return on trade spend.
What we do
Trade Marketing
Retailer-specific promotional programs, flyer features, TPR pricing, and loyalty program integration across major Canadian banners.
Digital & Social
Brand awareness campaigns, social media content, influencer partnerships, and recipe-driven content marketing for the Canadian audience.
Market Intelligence
Nielsen/IRI data analysis, competitive benchmarking, and trend monitoring to identify growth opportunities and optimize assortment.
Brand Building
Long-term brand strategy for the Canadian market - positioning, messaging, visual identity adaptation, and consumer insight development.
15%
Avg. YoY Brand Growth
50+
Retail Promos / Year
3M+
Consumer Impressions
12x
Avg. ROAS on Trade Spend
Ready to accelerate growth?
From launch campaigns to sustained brand building, we have the marketing infrastructure to grow your brand across Canada.
Get StartedReady to grow your brand in Canada?
Whether you're entering the Canadian market or scaling an established brand, we'd love to hear from you.
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